Concept art and illustrations for the “Tesco Stronger Starts” 2023 communication campaign. The concepts were used to create wooden seaside peep boards with face cut-outs (like the silhouette boards found in theme parks), which served as the background in the commercial.
Illustrations for STRONGER STARTS - Tesco TV Commercial directed by Nicolee Tsin
Client: Tesco
Director: Nicolee Tsin
Production Studio: Kode Media
Agency: BBH London
Production designer: Lydia Chan
Producer: Rachel Rumbold
Illustrator: Francesca Colombara
Representation agency: Loveblood Creative
Director: Nicolee Tsin
Production Studio: Kode Media
Agency: BBH London
Production designer: Lydia Chan
Producer: Rachel Rumbold
Illustrator: Francesca Colombara
Representation agency: Loveblood Creative
Year: 2023